Beth is a dynamic and accomplished marketing leader with over two decades of experience leading high-performing teams to develop and execute innovative digital marketing strategies, integrated campaigns, and ROI-driven initiatives. Currently serving as Senior Director of Marketing at NFPA she oversees comprehensive marketing strategies that align with organizational business goals, drive customer acquisition, and enhance brand visibility.

Beth specializes in customer experience, campaign strategy, content creation, and performance optimization across marketing, with a focus on data-driven insights.

Prior to this role, Beth has held senior marketing positions across major brands, including Volvo Cars USA, Benjamin Moore, Mercedes-Benz USA, and KPMG. Beth brings deep expertise in Digital, CRM and brand management. She is a recognized thought leader in marketing, having served on the ANA Digital and Content Committee and the National Advertiser Review Board.